75 Years of Lacoste (part 2)
75 years later, the company has exported, manufactured and opened boutiques all over the world. Their range includes sports wear for men women and children as well as watches, sunglasses, luggage and iconic fragrances.
Thanks to Rene Lacoste and his son Bernard they have played a major role in revolutionising tennis racquet design, have sponsored tennis champions and founded the Rene Lacoste foundation to help children all over the world to find their way in life through sport - the little crocodile, then, symbolises a lot to be proud of.
Aware of this fine Lacoste heritage, this spring Christophe Lemaire stays faithful to the sport-chic image and takes us back to a 1930s South of France where the Lacoste family and friends would have enjoyed the tennis, golf and sailing scene, but he also succeeds in injecting a fresh, colourful and contemporary twist into the collection.
